Who we are
About blanchehome
A Dutch eye for the home. We curate lighting, home accessories, sofa covers, kitchen, and garden pieces from Hengelo in Netherlands, and ship them to your door in the United States.
Our Story
Why blanchehome exists
A home is built from small, well-chosen things.
blanchehome began with a simple frustration: it is surprisingly hard to buy a good lamp. Or a decent set of kitchen tools. Or a sofa cover that actually fits and does not look like a sofa cover. The market is enormous, and most of it is either disposable or priced as though a light fixture were a piece of fine art.
We started blanchehome to sit in the space between those two. We work from Hengelo in the east of Netherlands, and we build our range the way you would furnish your own home — slowly, one collection at a time, choosing pieces we would actually live with.
Our focus is deliberately narrow: lighting, home accessories, sofa covers, kitchen, and garden. Five collections, chosen because they are the things you touch and look at every single day. We would rather know these five extremely well than know fifty of them vaguely.
Our mission
To bring considered, well-made pieces for the home within reach of everyday budgets — and to make buying them from across the Atlantic completely painless.
How we do it
By keeping our range tight, working directly with the makers and manufacturers behind our products, and handling every part of the cross-border journey ourselves so you never see a customs bill.
“We would rather sell you one lamp you keep for ten years than three you replace every eighteen months.”
The blanchehome Teamblanchehome is operated by KEUN Marketing B.V., a private limited company registered with the Dutch Chamber of Commerce in Hengelo. Being a European business selling into the United States means we carry the complexity — export documentation, customs clearance, import duties — so that the experience on your side is exactly the same as ordering from a store down the road.
What We Curate
Five collections, chosen on purpose. Lighting, home accessories, sofa covers, kitchen, and garden — the pieces that shape how a home feels day to day, rather than the ones that sit in a cupboard.
We are not a marketplace where anyone can list anything. Every product on blanchehome has been chosen by us, checked against our own standards, and stocked because we think it earns its place. That takes longer than opening the doors to every supplier who asks, and it means our catalogue grows more slowly than most. We think that is the right trade.
How we choose what we carry
Every product is judged on three things: whether it is well made, whether the price is honest for what it is, and whether it will still work in your home in a few years. If a piece fails any of those, it does not go in the catalogue. This is why our range is smaller than a general store's — and why we can tell you something useful about anything in it.
A note on natural materials and sizing
Wood, rattan, stone, ceramic, and linen run through much of the range, and every piece made from them varies slightly in grain, tone, and texture. That is the material rather than a flaw, and we would rather tell you in advance. For sofa covers in particular, please measure your sofa and check the size guide on the product page before ordering — a cover that is one size out will not sit correctly no matter how good the fabric is.
Our Philosophy
Everything we do traces back to two commitments. Together they are the foundation of how blanchehome operates, and the reason our range looks the way it does.
Pillar One
Considered Quality
We vet the makers and manufacturers behind every piece we sell, and we hold them to a standard that protects you from the guesswork of buying home goods you cannot touch first. If it carries the blanchehome name, it has already earned it.
Pillar Two
Honest Pricing
We work directly with our manufacturers and skip the layers of distributors and wholesalers that usually sit between a workshop and your living room, so you are paying for the object rather than for the chain that carried it.
The blanchehome promise, in practice
Free tracked shipping on every order to anywhere in the United States, with no minimum spend required.
All import duties included in the price: nothing is ever collected from you at the door. What you see at checkout is what you pay.
30-day return window: if a piece is not right, we make it right. No restocking fees, no runaround.
Five collections done properly: lighting, home accessories, sofa covers, kitchen, and garden — rather than fifty done thinly.
Direct-from-manufacturer pricing: fewer hands between the workshop and your home means a fairer price for the same object.
Secure checkout with Visa, Mastercard, American Express, Maestro, Apple Pay, Google Pay, and Shop Pay.
Real people on email, Monday to Friday: we answer every message ourselves, typically within one to two business days.
Built in Europe
Our home base, your home market
We are a Dutch company, and that shapes what we choose to stock — a European sense of proportion, restraint, and material honesty. We sell exclusively to the United States, so everything from voltage to plug type to sizing is set up for a US home.
Nationwide delivery
Free, tracked, duty-paid
Every order ships free with tracking to all 50 states, no minimum spend, with import duties already settled by us. Wherever you are in the US, the same pricing and the same standards apply.
Why we carry the customs burden
Most cross-border stores ship on a delivered-at-place basis, which means a courier turns up with an invoice for duty and the customer discovers the real price on their doorstep. We do the opposite: blanchehome acts as importer of record and settles every duty, customs charge, and clearance fee before your parcel leaves. It costs us more and it is more administrative work, but it is the only version of cross-border shopping that feels honest. You should not need to understand tariff codes to buy a lamp.
Our Values
blanchehome is built for people who care about the rooms they live in — not as a project, but as a place. Our values reflect that, and they shape how we treat everyone who finds us.
Built to Last
We would rather stock fewer things that survive a decade than a catalogue of pieces designed to be replaced. Longevity is the first question we ask about anything we consider carrying — and it is the whole point of a good sofa cover.
Material Honesty
Wood should look like wood. We favour natural materials and describe them accurately, including the variation between individual pieces that comes with the territory.
Warm & Welcoming
Every interaction with blanchehome — browsing, ordering, or emailing us with a question about ceiling height or sofa measurements — should feel personal. We keep the tone human, not corporate.
Transparent, Always
Honest pricing, clear dimensions, real photographs, and no surprises at the door. We tell you what a piece is, what it is made of, and what it costs, plainly, every time.
Who we’re for
The first-home furnisher
Starting from close to nothing and wanting it done properly rather than quickly. We are a good place to buy the pieces you will still have when you move again.
Who we’re for
The slow renovator
Working through a house one room at a time. Our range is built to be bought from repeatedly, not all at once.
Who we’re for
The refresher
Not redecorating, just fixing the two things that are letting the room down — the bad lamp in the corner and the sofa the dog has claimed.
Ownership & Structure
We think you should know exactly who you are buying from, particularly when they are on another continent. Here is who stands behind the storefront, and what we are committed to.
Who’s behind blanchehome
blanchehome is operated by KEUN Marketing B.V., a Dutch registered company.
We are a besloten vennootschap — a Dutch private limited company — registered with the Kamer van Koophandel under number 98931644, with a VAT number and a real office in Hengelo. Those registrations are public. You can look us up, which is rather the point of publishing them.
Operating from Netherlands while selling into the United States means we answer to both sides: Dutch and EU company, tax, and data protection law on our end, and US consumer protection and FTC advertising standards on yours. That accountability extends to how we run the store — accurate product descriptions, honest pricing, secure payment processing, and delivery you can track from Hengelo to your hallway.
Dutch registered entity
KEUN Marketing B.V., KvK 98931644, VAT NL868708598B01, registered office in Hengelo, Overijssel.
Importer of record
We handle export documentation, customs clearance, and all import duties on your shipment ourselves. You are never the importer.
FTC-compliant marketing
All product claims, pricing, and marketing communications follow Federal Trade Commission guidelines for truthful, non-deceptive advertising.
No deceptive practices, ever
No drip pricing, no fake reviews, no countdown timers that reset, no invented claims about origin or materials. Sustainable business is built on trust, not tricks.
A note on our legal entity
blanchehome is a trading name of KEUN Marketing B.V., registered at Lintelerweg 60, 7556 PD Hengelo, Netherlands, KvK 98931644, VAT NL868708598B01. Your contract of sale is with this company. Please note that this is our registered office and not a returns address — if you need to send something back, contact us first and we will give you the correct address.
Our return & satisfaction commitment
Every blanchehome purchase is covered by our 30-day return window. If a piece arrives damaged, is not as described, or simply does not work in your space, contact us and we will sort it out — replacement or full refund depending on the situation. We do not charge restocking fees. For anything that arrives broken in transit, we cover the return shipping too.
Contact & Community
We would genuinely like to hear from you. Whether you have a question about an order, want to know whether a pendant will suit an eight-foot ceiling, or need help measuring a sofa before ordering a cover, write to us directly.
Get in touch with blanchehome
Talk directly with our team.
For product questions, order queries, or anything else, reach out. We answer personally, Monday to Friday, 9:00 AM – 5:00 PM CET — that is 3:00 AM to 11:00 AM Eastern, so email is by far the easiest way for US customers to reach us. Include your order number and we will prioritise your message.
Registered business address
KEUN Marketing B.V.
Lintelerweg 60
7556 PD Hengelo
Netherlands
KvK 98931644
Support hours & response times
Monday–Friday, 9:00 AM – 5:00 PM CET (3:00–11:00 AM EST). We reply to every email within 1–2 business days and prioritise order-related queries.
Consumer resources
For consumer protection information, visit the FTC at consumer.ftc.gov, or contact us directly at info@blanchehome.com or +31 6 10 10 18 99. Our full terms, shipping, returns, and privacy policies are linked in the site footer.
Stay in the loop
Follow us on Instagram and Facebook for new arrivals and styling ideas, or sign up to our email list at the bottom of any page — we only use it to let you know when new pieces land. And if you ever have a question about a product, a room, or an order, email us directly at info@blanchehome.com. We like hearing from you.